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TechWeb reported in 2015 has entered the second half, as the domestic mobile phone market increasingly close to saturation, mobile phone manufacturers is struggling, some big opportunities brand began to expand overseas markets, especially in India and other regions, in order to be able to seize the opportunity of rapid growth. Of course, it is very important for the country is still the main battlefield, hard to have to shore.
In order to expand its brand influence and market coverage, many brands began to be concerned about the low price field, millet, Meizu thousand dollars less than other brands in the market began to start a new round of flame, and a hammer to kill recently into a thousand dollars less than the market, launched a nut phone. When it comes to the nuts and millet phone red rice Note it is completely two extremes, although they priced similar, but the style and the face of the user is different, the nuts phones subdivision overtaken perfect, but it is once again red rice series Volkswagen playing cards.
It is interesting that now users are increasingly picky, so even these low-price phones also attaches great importance to the design, not just hardware stuffing.
red rice Note2: young and old have the right
When it comes to red rice Note2, this phone is indeed the hottest of recent low-priced products, first bitter “pit “a MediaTek, and later because the publicity and quality issues has been questioned, but the millet as the fastest growing brand, the combination of a lot of true fans. Originally MediaTek’s Helio is targeting high-end of the series, I did not expect to be red rice Note2 pull into the thousands of life and once again become the low-end representative. Red Rice Note has been before, “pit” once MediaTek, but in the face of staggering sales of red rice series, shipments are clearly more important than the face, so MediaTek This also acquiesced.
Hardware, red rice Note2 uses 5.5 inches 1080p display, powered by MediaTek Helio X10 eight-core processor, built-in 2GB memory and 16 / 32GB storage space body, providing a 500-megapixel front camera and a 13 million-pixel rear camera, battery capacity 3060mAh, running MIUI 7 system.
If only the value from the hardware point of view, it has the equivalent level of the flagship grade level last year. But hardware alone, only to attract some consumers, difficult to influence the consuming public. Red rice Note2 Listed month to reach 2.15 million units sold, a record for a single product’s millet in the country is also surprising results. The reason is simple, red rice Note2 the overall design have been adjusted, the product has a variety of colors to choose from, the overall feeling smoother integration.
Millet hit young before, but feedback from the market point of view, many of the elderly have begun to use mobile phones millet, red rice Note2 therefore more simple design, not only for young people, but also to please the other types of users, you can say that the red rice Note2 is a product suitable for both young and old.
Nuts Phone: hit the young fashion
Overheating hammer to build science and technology, one a feeling, nuts phone as this year’s new products, not only the first time the price down to thousands within , it is surprising to use color to attract consumers. See, at lower prices, while Overheating not forgotten feelings.
Nuts phone known as “cute, like the power to send” configuration includes Xiaolong 615 eight-core processor, 5.5-inch 1080p TFT Sharp / AUO display, 2GB of memory, 16GB / 32GB storage, Samsung 12,780,000 BSI pixel main camera ( F / 2.2 aperture), 4.91 million pixels front camera, 2900mAh capacity battery.
From a hardware point of view, not as nuts Overheating phone’s style, after all nuts phone hardware is also good, and the price is very cheap. But this does not affect this product for young people, the use of white shell design, though relatively heavy plastic feel, but you can replace the color back shell invisible increased scores.
It is because of these bright colors, make the phone even more pleasing young nuts, but this segmentation is too precise, so that products targeted too, sales surface is narrow.
feelings or dull?
If we say that there is a phone is still nuts Overheating type of feelings, then red rice Note2 phone and then use simple rules highlight the insipid taste. Of course, the feeling is certainly refreshing, but a longer life we touch is dull, it stand the test of time. Exactly what a cell phone is right for you you know the answer from the exterior it?
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