[Chen Li 妏 ╱ Taipei】 millet will challenge this year, 80 million smartphones goal, founder Lei Jun said the little millet models, long period, sales volume Strategies for introducing automated production, there are six models selling more than ten million, it is estimated red rice Note 2 will soon be paragraph 7. In selling millet phone, the Taiwan plant is expected to benefit the supply chain operations.
millet smart phone shipments this year call for the point of view 80 million, but the face of the consumer electronics industry boom frozen, millet sprint amount of energy and high-end models have a layout, the international version of millet 4i 16G version has hit prices strategy, and millet impulse emphasis aircraft models red rice Note 2, priced at 799 yuan to maintain (about 4150 yuan NT), supply chain came before millet total shipments this year may be only 6500 ~ 70 million, under the revised rate of more than 1 to make.
scale up costs eligible Control
Past millet due to capacity and availability issues were criticized, but said Lei Jun, automated production, increase productivity and product quality millet 2 years ago promoted, beginning high cost of large equipment investment, once on the scale, the cost will get good control, so sales and scale are key.
Lei Jun pointed out that millet has six models currently sold more than ten million, Red Rice Note 2 in the first month sales of 2.15 million, it is estimated will be red rice Note 2, paragraph 7, ten million the amount of energy models.
iPhone 6s due to be struck this season, millet high-end models are not absent, the market came, before the end of the use of high-end 5.7-inch JDI or millet Sharp screen of 2K Note 2, catch the latest Qualcomm Snapdragon 820 processor, Note 2 might advance the whole metal manufacturing process, as well as equipped with the latest high-pass ultrasonic fingerprint recognition technology.
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But there are news, high-end machine or millet paragraph 5, the fastest in November came, however, whether Note 2 or millet 5, will be priced at 3,000 yuan (about NT $ 15,600) or so, millet challenge difficult to overcome million over the defense. LG
Taiwan Taiwan 8% market share this year call for the target, launch 5-inch big screen machine above paragraph, and a number of new designs, including slightly curved body, stylus, laser support rapid auto focus, dual card design, the flagship 4G introductory paragraph, like the G4 Stylus, G4c, the price of 7,990 yuan each, 5,990 yuan, the amount of the second half in place capable aircraft models should be able to drive this year, Taiwan's shipment target of more than 300,000.
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